In our role as Intel's social agency, Deep Focus found that drone enthusiasts loved Intel's social content. So we made a custom video series that grabbed three top drone pilots and let them fly free at the Mojave Boneyard airplane scrapyard. The three episodes introduced the pilots and showed off their high-speed races, stunts, and crashes. A ton of support content was also created to promote it in social, including hype reels, slow-mo stunt gifs, aerial panoramas, cinemagraphs, and more.
When Intel launched the latest Core i7 processors, it was our job to get the gamer audience fired-up. Instead of dwelling in stats and specs, we focused on the gamers themselves, highlighting the hard work and dedication it takes to become the best of the best. With eSports going mainstream, our two videos struck a chord with a growing audience of aspiring athletes.
To beef-up the content on Intel's social feeds, we spotted a sub-culture obsessed with custom-built, high-end gaming PCs and championed their works through serialized content tagged as #ExpertMode. The content gained traction so we up-leveled the posts from statics, to motion, and eventually to a custom-produced 5-episode video series highlighting the modders and their work.
A villainous robot is destroying the town of Hillicon Valley, and it's up to you and your Intel-powered tech to stop it. We created a Choose-Your-Own-Adventure game in Instagram using tagged links, 30 profiles, and a massive amount of writing, designing, and planning. Followers got to learn about the unique powers of 6 different devices, and save the town in the process.
Try it out: http://bit.ly/1XSwVl2
While you're busy InstaFaceSnapTwitterGramming, your phone would rather be dancing. Just Dance 2016 lets players use their phones as controllers, and we made a TV campaign (+ digital and social) to let them know.
In a series of four TV ads shot by Oscar-nominated director Darren Aronofsky, we presented powerfully moving scenarios of Meth use, each peppered with the questions that the user should have asked before the drug took over his or her life.
We created a mix of TV, Radio, Print, Digital and Social that made teens question what they know about Meth. Instead of talking down to teens, or trying to scare them, we simply showed them the reality.
We created methproject.org and designed it to be the comprehensive source of information on Meth, using all of our media to to drive there. It consisted of scientific facts, interactive games, personal stories, grassroots movements, and a forum for sharing experiences.
During candid interviews, teens shared harrowing stories of their Meth use, and the effects the drug had on their families, friends, and physical condition. We then partnered with Studio AKA in London to have the stories brought to life through illustration and animation.
Guitar Center wanted to expand the gear needs of its shoppers. Our research suggested that we should start by expanding their musical appreciation. Beatology showed the connections and influences across musical genres, helped musicians discover emerging styles, and pinpointed the gear needed to create those quintessential sounds.
Brand launch and website
Challenge: Introduce New Zealand to Telecom’s new mobile phone brand.
Concept: Create a clean site that makes the phones the focus. Use info pages and a mix of flash and HTML for search engine optimization. Let users customize their own characters to bring the brand to life.
To keep Target in people’s minds over the distracting summer months, we sent people on an online scavenger hunt using the coolest and quirkiest sites and tools we could find. We wrapped it into an intriguing road trip journal that filled itself in over time and follows a woman's journey of discovery across the entire USA. It included weekly prizes, downloads and chances to win a car.
We pushed Nike to the edge of innovative banner design, creating upwards of 24 banner campaigns per year and garnering consistently high revenue.
We optimized Nike.com through a constant flow of product blog posts, and offered a range of social, in-store, and innovative concepts to directly drive sales against very high and constantly optimized metrics.
We taught Kim Crawford how to inspire their customers to live a richer, more adventurous life by challenging their customers to do something unexpected every day through a blend of retail, in-bar, and social messaging.
As we created a new website for Red Stripe Beer, we needed to fill it with fun, relevant content. So we wrote and filmed a set of humorous web-only Public Service Announcements delivered by the Red Stripe Beer Ambassador to help visitors properly enjoy his wonderful Jamaican beer in all its wonderful Jamaicanness.
To showcase a superbly designed physical phone in a flat digital medium, we created a clean Flash site that clears away all distractions except for a hi-res interactive 3D phone. A palette of senses were used to bring the phone's most marketable features to life.
You HAVE to see the site in action.